Oriental Watch Company x H. Moser & Cie. unveils its first boutique in Southwest China at Chengdu IFS.

H. Moser & Cie., renowned for its exceptional watchmaking creativity, has officially opened its first boutique in Southwest China at Chengdu IFS, following the launches of its Shanghai boutique in 2023 and Beijing boutique in 2024. This marks a new milestone in the brand’s strategic expansion across the region. As a leading destination for luxury retail, culture, and art in Southwest China, Chengdu IFS continues to shape urban trends with its forward‑looking commercial positioning, diverse brand portfolio, and distinctive architectural aesthetics, attracting many prestigious international brands.

The H. Moser & Cie. boutique embodies the brand’s profound heritage, with interior design reflecting its signature minimalist style. The new space features deep Moser blue and elegant shades of grey, creating a serene and refined atmosphere. Suspended display cases highlight the brand’s exceptional craftsmanship, allowing clients to admire each timepiece from multiple perspectives.A striking history wall vividly presents nearly two centuries of horological excellence, family‑run independence, and 100% pioneering in‑house movement innovation.Complementing this is the thoughtfully designed VIP lounge, an intimate environment where watch enthusiasts can immerse themselves in the brand’s creations with comfort and exclusivity.

 At the H. Moser & Cie. boutique in Chengdu IFS, the brand presents its four core collections alongside a selection of recent novelties for watch enthusiasts: the Endeavour Tourbillon Skeleton, the Streamliner Tourbillon Concept Ceramic, and, in celebration of the 2026 Formula 1 season, the Streamliner Alpine D Drivers Pink Edition and the Streamliner Alpine Mechanics Pink Edition.

The Streamliner Alpine D Drivers Pink Edition is powered by the skeletonized HMC 700 movement, developed in collaboration with Agenhor. The openworked dial reveals intricate gear trains, embodying the engineering aesthetic of motorsports, while the flyback function enables an instant reset and restart of the chronograph seconds hand—a feature perfectly suited to the racing environment. The hour markers and hands are accented with pink.The Streamliner Alpine Mechanics Pink Edition combines a digital core with analog display, designed specifically for daily wear in the pit lane to facilitate efficient communication. Its grey-fumed subdial is complemented by pink hour markers, while the transparent-lacquered brand emblem adds a distinctive touch.

We sincerely invite you to visit our Chengdu IFS boutique to discover the essence of innovative aesthetics and traditional high-end watchmaking.

H. Moser & Cie. Boutique Chengdu

L318b, L3, Chengdu IFS, No.1 Section 3 of Hongxing Road, Jinjiang District, Chengdu, China. PC610021

Tel:（028）8135 1899

Business Hour: 10:00 - 22:00